⚲ Hinbor
✎ UI / UX Designer
As a sole UI / UX Designer, I took responsibility for advocating for users, creating a design system, and designing wireframes based on our user and business needs. I collaborated with stakeholders and the engineering team to improve the overall user experience and user interface, focusing on improving the home screen, chat feature, and order checkout flow converting into positive impacts.
+750%
We gained more returning users in a single month after the redesign release
Our DAU increased by 160% compare to the previous month
We reached in top 100 under food & drink category in the ios app store
Overview
Hinbor is a mobile app designed for campus students to save money on food by ordering together with neighbors and classmates, combining social interaction with food delivery. A main feature allows users to earn extra discounts by helping deliver orders, while recipients enjoy free delivery, fostering a collaborative and cost-effective dining experience.
Timeline
Feb - April 2023
Team
1 Product Manager
4 Developers
1 UI / UX Designer (Me)
My Role
UI / UX Design
UX Research
Branding
presentation
Redesigning for clarity and positive impact
This presentation offers an overview of my design journey with Hinbor, highlighting solutions to two distinct challenges. My focus was on driving improvements in retention rates, increasing daily active users, and delivering a seamless, user-friendly experience.
The outcome
From friction to flow:
A UX-driven success
A refined UI and UX strategy transformed Hinbor’s user experience, driving higher engagement, improved retention, and a stronger foothold in the market.
+750%
We gained more returning users in a single month after the redesign release
Our DAU increased by 160% compare to the previous month
We reached in top 100 under food & drink category in the ios app store
